⚡️ChatGPT Local Ranking Factors / Almost Clients / Meta Ads Lead Gen / Search Everywhere Optimization / SEO Tactics
I'm back with another edition of Local Marketing Minute, where you can explore this week's best handpicked Local SEO, AI, & Ads insights and news.
Tip of the Week👇
How to Turn Your "Almost Customers, Clients, or Patients" Into SEO Gold🏅
Here’s a local SEO move that almost no one is talking about — and it might just be the most underrated traffic magnet in your toolkit.
💡 Let’s talk about “almost customers, clients, or patients.”
These are the folks who nearly booked with you.
They called but didn’t convert.
They filled out a form but ghosted.
They chatted, clicked, or browsed... then bailed.
Now, most businesses forget these people ever existed.
But smart local marketers and business owners?
We mine that data like gold.
Here’s how you can turn those “almosts” into rankings, relevance, and revenue.👇
🔁 Step 1: Mine Your Misses
Go back and review:
Missed calls 📞
Abandoned contact forms 📄
Live chats that didn’t go anywhere 💬
Voicemails from non-customers 🎙️
Find the patterns.
What were they asking about?
What service did they want that you didn’t clearly promote or provide?
✍️ Step 2: Turn Pain Points into Pages
If multiple "almosts" were looking for something specific (e.g. same-day appointments, payment plans, or a niche service you offer but don’t highlight well)... that’s your SEO opportunity.
➡️ Create a page. Optimize it. Own it.
This is called "reverse local SEO" — don’t guess what to rank for.
Let your near-misses tell you what people actually want. 🎯
📈 Step 3: Update Your Google Business Profile and FAQs
Add this new info to:
Your Google Business Profile Q&A section
On-site FAQs
Internal links to the new content
This not only boosts visibility but shows Google (and your future customers) that you’re the real deal.
👉 Bottom line: If you’re not converting the “almosts,” you’re leaving gold in the dirt.
Mine those insights.
Build the pages.
Watch your local rankings (and leads) climb. 🚀
Here's my weekly handpicked articles for June 5, 2025👇
Local Ranking Factors in ChatGPT
After analyzing hundreds of local queries, they have identified several key factors that can serve as useful guidelines to ensure your business is prominently featured when users search for local information.
Meta Ads for Lead Gen: What You Need to Know
Discover how to harness the power of Meta Ads to generate high-quality leads through optimal setup, precise targeting, and effective ad formats tailored for B2B, local markets, or intricate sales cycles.
Seriously, Please Stop with the New Acronyms. It’s Still SEO: Search Everywhere Optimization.
A few years ago, Ashley Liddell from Deviation coined the term “Search Everywhere Optimization”. Ashley wrote more about it just last week. And it’s perfect. It should have closed the case. But instead, a bunch of folks are still trying to put their own spin on a solved problem.
The #1 Local SEO Blueprint to Dominate Your Market
Discover the often-ignored yet effective SEO tactics that can drive real results. This includes leveraging authentic stories, implementing strategic link building, and adopting smarter review strategies. They analyze compelling case studies that showcase impressive outcomes: 350% increases in traffic, a 57% rise in conversions, and top positions on Google.
AND...Whenever you're ready...here's how we can help you land more and better local clients, customers, or patients:
15-Min Discovery Call with Justin: In 15 minutes, you'll get personalized insights, a no-pressure digital assessment of your business, and explore potential strategies to increase qualified leads, phone calls, & appointments. Book your 15-min discovery call now.
Free Local SEO Performance Audit: Get a complete overview of your Local SEO performance in seconds. Get your FREE audit now.
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